The Second Order
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The Second Order

The Second Order

Free tools for keeping the customers you already paid for. Each one is a Google Sheet with the formulas built and an example filled in. Enter your email and the whole toolkit lands in your inbox, plus one idea and one new tool a month.


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Everything we have published, newest first.


Start here: the book, and every sheet in it, free

Enter your email and all 35 sheets open up.

Sep 22, 2026

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1 min read

The number on your dashboard that goes up when things get worse

Why your repeat rate lies, and the one number that doesn't.

Sep 21, 2026

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1 min read

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The Second Order

Free tools for keeping the customers you already paid for. Each one is a Google Sheet with the formulas built and an example filled in. Enter your email and the whole toolkit lands in your inbox, plus one idea and one new tool a month.

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© 2026 Every sheet link is in your welcome email. Lost it? Reply and I'll resend it..
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