The Second Order
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The Second Order

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Everything we have published, newest first.

Start here: the book, and every sheet in it, free

Start here: the book, and every sheet in it, free

Enter your email and all 35 sheets open up.

Sep 22, 2026

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1 min read

The number on your dashboard that goes up when things get worse

The number on your dashboard that goes up when things get worse

Why your repeat rate lies, and the one number that doesn't.

Sep 21, 2026

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1 min read

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The Second Order

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