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The Second Order

THE PEOPLE

Who makes Putty


Every piece is written by someone who works in the trade it covers.

Jason Nielsen
Jason Nielsen

More than ten years keeping customers around: marketing automation, then retention for a printer ink company, a hair care brand, a skincare brand that grew faster than anyone planned for, and a group of supplement brands. The Second Order is where I write down what I learned, including the parts I learned the hard way. San Antonio, Texas.

Every dispatch, from all of them.

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The Second Order

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