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The Second Order
Jason Nielsen
Jason Nielsen

More than ten years keeping customers around: marketing automation, then retention for a printer ink company, a hair care brand, a skincare brand that grew faster than anyone planned for, and a group of supplement brands. The Second Order is where I write down what I learned, including the parts I learned the hard way. San Antonio, Texas.


The number on your dashboard that goes up when things get worse

The number on your dashboard that goes up when things get worse

Sep 21, 2026

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1 min read

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The Second Order

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