The Second Order
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The Second Order
Jason Nielsen
Jason Nielsen

More than ten years keeping customers around: marketing automation, then retention for a printer ink company, a hair care brand, a skincare brand that grew faster than anyone planned for, and a group of supplement brands. The Second Order is where I write down what I learned, including the parts I learned the hard way. San Antonio, Texas.


Start here: the book, and every sheet in it, free

Start here: the book, and every sheet in it, free

Enter your email and all 35 sheets open up.

Sep 22, 2026

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1 min read

The number on your dashboard that goes up when things get worse

The number on your dashboard that goes up when things get worse

Why your repeat rate lies, and the one number that doesn't.

Sep 21, 2026

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1 min read

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The Second Order

Free tools for keeping the customers you already paid for. Each one is a Google Sheet with the formulas built and an example filled in. Enter your email and the whole toolkit lands in your inbox, plus one idea and one new tool a month.

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